Marketing Connection With Customers Textbook by Gilbert Harrell

Detailed Condtion : What You See Is What You Get! (WYSIWYG) I DON'T use STOCK IMAGES, so what you see in the photos is the actual item you will receive. All items are in Very Good to NEW condition as noted in the listing. See my photos and listing details for additional information!

This listing is for Marketing Connection With Customers Textbook by Gilbert Harrell.  

Paperback: 838 pages

Publisher: Prentice Hall, Inc; 2002 Printing Edition (2002)

Language: English

ISBN-10: 0-13-033494-4

ISBN-13: 978-0130334947

Great Book on learning how to connect with Customers through the many different aspects of Marketing. Book is like new, no wear and tear on it. This text features classic and current real-world marketing situations and conveys marketing principles in ways that can be applied to today's challenges. Its theme, "creating and capturing value," provides insight into the dynamic world of marketing as it is practiced by top performers.

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