A. Ignatenko Essays on the History of Russian Advertising. Books 1-4. In Russian

A. Ignatenko Essays on the History of Russian Advertising. Books 1-4. In Russian/Ignatenko A. Ocherki istorii rossiyskoy reklamy. Knigi 1-4. St. Petersburg Aletheia 2021. Alexander Ignatenko's book, devoted to the history of the formation and development of outdoor display case advertising in our country, is a serious study to determine the factors that influenced the formation of display case design at various time stages. Four factors influenced the development of display case advertising in Russia the most: changing requirements for it on the part of merchants seeking the most effective use of display case space; legislative restrictions; the influence of the foreign design market; restrictions imposed by Russian public opinion, which sometimes negatively perceives certain advertising technologies Please contact us for details on condition of available copies of the book. SKUalbb4d0e6288446ae97