Menus: Analysis and planning

Menus: Analysis and planning by Lothar A Kreck. Published by CBI Book/Van Nostrand Reinhold Co Inc, New York, NY, 1983. 1st Edition 2nd Printing. Hardbound. No DJ. Size 4to (up to 12'' tall). Condition: Nr Fine. Orig owners name in ink inside front cover. 275 Pgs. ISBN 0843622695. LCCN 82-20770. It has been said that the menu is the single most important element of an internal promotion program that any restaurateur can develop. This book is one of the most comprehensive, creative, illustrative, and thorough documents ever to have been written on a key sales tool - the menu. Contains historical facts, a survey of the entire food-service industry, nearly 100 pages of menus illustrating points, concepts and special marketing approaches, and cost/price relationships and techniques. Description text copyright 2005 www.BooksForComfort.net. Item ID 8793.