Understanding Business HB :: 6th Edition

Summary of Contents includes:

" Preface

Prologue

Part 1 - Business Trends: Cultivating a Business in Diverse, Global Environments

Part 2 - Business Ownership: Starting a Small Business

Part 3 - Business Management: Empowering Employees to Satisfy Customers

Part 4 - Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Part 5 - Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Part 6 - Decision Making: Managing Information

Part 7 - Managing Financial Resources

Chapter Notes

Glossary

Credits

Name Index

Organization Index

Subject Index "

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