THEY WERE NOT DIVIDED 1950 Edward Underdown ERIC PULFORD TRADE ADVERT

Original British 17 inch x 11 inch Trade Advertisement from Kinematograph Weekly for the 1950 Terence Young Wartime Drama THEY WERE NOT DIVIDED starring Edward Underdown, Ralph Clanton, Helen Cherry, Stella Andrew, Michael Brennan, Michael Trubshawe, Rupert Gerard, Desmond Llewelyn, Anthony Dawson, Estelle Brody, Christopher Lee, Robert Ayres and William Sylvester.

The film begins in a WW II training depot of a British Guards armoured regiment where recruits from many walks of life learn to survive the strict discipline and training together before going into battle in tanks. There is a cameo appearance by the real Sgt. Major Brittain who was famous in the British guards regiments.

Advert art by Eric Pulford (1915 - 2005). Having taken life classes at Leeds College of Art for 5 years Pulford was apprenticed as a commercial artist in 1931 to Gilchrist Bros a process house of 24 staff. Leslie Whitchurch, a partner in a Leicester based agency and also a part-time publicity manager for Rank, became aware of Pulford’s work and asked him to do some freelance work for him. Then in 1943 Rank invited Pulford to start a publicity department for them in London resulting in posters for “Henry V”, “Odd Man Out” and “Oliver Twist”. When the head of Downtons advertising agency, Charles Collins, died, Pulford was asked to take over. He became chairman and managing director but still spent most of his time designing posters. He retired in 1986. Pulford is responsible, either through his own artwork or design, for several hundred posters, some for classic films such as the ones already mentioned plus “Edge of the World”, “The Importance of Being Earnest”, “Genevieve”, “Reach for the Sky” and “A Night to Remember”. He is, without doubt, the most important force in British film poster design from the mid-1940s to the early 1980s.

The Advertisement is in very good condition with one vertical centre fold.