Peroni Brewing Bottle Tags Set

Peroni Brewing Bottle Tags

This listing is for Peroni Brewing Bottle Tags.

Im not quite sure what these are, but they look like they may be bottle tags or maybe something to hang of your car mirror or keychain? But this is for a set of six Peroni items in a nice case. If you love this beer or collect beer items, this is for you.

Peroni Brewery (Birra Peroni), is a brewing company, founded in Vigevano in Lombardia, Italy in 1846. It is now based in Rome and owned by SABMiller.

The company's main brand in Italy is Peroni (4.7% ABV) a pale lager sometimes known as Peroni Red in export markets. However it is probably best known worldwide for its premium lager Nastro Azzurro (5.1% ABV), which was the thirteenth best-selling beer in the United Kingdom in 2010.

The Peroni company was established under the founding family name in the town of Vigevano, Italy (1846). The company was moved to Rome by Giovanni Peroni in 1864, six years prior to Rome becoming the Italian capital in 1870. Throughout the late 19th and early 20th centuries, the company became one of the most prominent brewing companies in the newly unified Italian nation.

The company’s brand strategy continued to refine itself to match industry trends of the 1980s. By the 1990s, both the Peroni brand name and product line were distributed and known worldwide.

The London-based brewing giant SABMiller bought the company in 2005, making it one of the few international brands in its portfolio. To re-launch the brand, SABMiller hired an empty boutique on 202 Sloane Street, London to align it with other Italian fashion brands; the boutique was entitled "Emporio Peroni".

Peroni Nastro Azzurro. Brewed in Italy to the original recipe since 1963, Peroni Nastro Azzurro exemplifies the traditions of Italian craftsmanship, passion and flair.

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