Marketing: Principles and Practice by Al Halborg, Caroline Ross, Dennis Adcock
- Condition : Used
- Dispatch : Next Day
- Brand : None
- ID# : 205928672
- Barcode : None
- Start : Tue 07 Dec 2021 14:25:08 (BST)
- Close : Run Until Sold
- Remain : Run Until Sold
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Marketing Principles & Practice
Second Edition
Dennis Adcock, Ray Bradfield, Al Halborg and Caroline Ross
Marketing: Principles and Practices has rapidly established itself as a popular and clearly-written introduction to the subject. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. By drawing extensively on examples and short case studies of marketing in action, the book emphasises the practical aspects of the subject as well as the concepts.
The straightforward approach and balanced treatment of topics makes the book ideal for those who need to gain a thorough understanding of the fundamentals of marketing.
419 Pages
19 X 24.5 cm Large Paperback Book
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Creasing to cover
Corners of cover and first few pages have started to curl
The corners of 5 of the pages have creases
Good Condition
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Heavy 940g Book
Listing Information
| Listing Type | Gallery Listing |
| Listing ID# | 205928672 |
| Start Time | Tue 07 Dec 2021 14:25:08 (BST) |
| Close Time | Run Until Sold |
| Starting Bid | Fixed Price (no bidding) |
| Item Condition | Used |
| Bids | 0 |
| Views | 45 |
| Dispatch Time | Next Day |
| Quantity | 1 |
| Location | United Kingdom |
| Auto Extend | No |
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