The Real Toy Story. Eric Clarke (First Edition Paperback)
- Condition : Used
- Dispatch : 3 Days
- Brand : BLACK SWAN
- ID# : 230737164
- Barcode : 9780552774062
- Start : Sat 26 Jul 2025 22:10:29 (BST)
- Close : Mon 25 Aug 2025 22:10:29 (BST)
- Remain :
Seller's Description
The Real Toy Story by Eric Clark.
Inside the Ruthless Battle for Britain's Youngest Consumers.
* Each Christmas British children unwrap £2 billion worth of toys.
* Every year the must-have item becomes more expensive and elaborate.
* The toy business is a global industry worth over $30 billion.
* Eighty per cent of toys are made in China, for as little as 40p each (retailing for an average £24.99)
* Exactly how are toys sold to our children?
* Every year the must-have item becomes more expensive and elaborate.
* The toy business is a global industry worth over $30 billion.
* Eighty per cent of toys are made in China, for as little as 40p each (retailing for an average £24.99)
* Exactly how are toys sold to our children?
Investigative journalist Eric Clark interviewed over 200 industry insiders from lone inventors to heads of multinational companies. He exposes corporations spending billions of pounds on research and marketing to manipulate their small customers, unashamedly using sex and violence to sell dolls and action figures to children as young as three. Their latest target? Newborns.
How do toys go from prototype to playroom? What's the real story behind the success of Barbie (there are now more Barbies in America than people), Beanie Babies and the latest Elmo? In a world where the biggest distributor of toys is not a store chain, but McDonald's, the toy business is anything but child's play.
Sometimes shocking, always revelatory, THE REAL TOY STORY will change the way that parents shop for toys. Essential reading for all adults who care how consumerism affects the children they love.
A paperback published by Black Swan in 2007
Will post via Royal Mail.
Listing Information
Listing Type | Gallery Listing |
Listing ID# | 230737164 |
Start Time | Sat 26 Jul 2025 22:10:29 (BST) |
Close Time | Mon 25 Aug 2025 22:10:29 (BST) |
Starting Bid | £4.00 |
Item Condition | Used |
Bids | 0 |
Views | 2 |
Dispatch Time | 3 Days |
Quantity | 1 |
Location | United Kingdom |
Auto Extend | No |
Format | Paperback |
Special Attributes | ! |
Subject | Business & Economics |
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