World Wide Web Marketing: Integrating the Web into Your

Jim Sterne was running seminars on the benefits of Internet marketing way back in 1994 when most companies were still replacing their typewriters with PCs. When someone with these credentials says: "Be on the net or be out of business", you have to take notice. Even Tony Blair is jumping on the bandwagon. This book is a must have for anyone wanting to raise their corporate presence on the web. It takes readers step by step through the marketing process and shows how to apply these techniques to a relatively new medium from developing customer relationships by tailoring content and getting feedback on the site and services to advertising online and making the most of search engines. Find out why Apple's site failed with their jibe at Intel or how FedEx made customer service history with online tracking. It's an entertaining look at web prizes and pitfalls that even the big corporations fall into. This is the second edition of World Wide Web Marketing and has been completely revised with new case studies and examples. Jim Sterne has a conversational tone that makes you feel like you are chatting to a particularly knowledgeable friend rather than a techie. Any newly crowned webmaster should read this before setting out on the long walk into cyberspace.