Ever wonder about the equivalent value of buddy points? Ever wish you could trade them for merchandise or cash (dosh)? This would be similar to "Reward Bonus Credits" earned when you make purchases with a credit/debit card. You do not pay for the reward directly, but it can be redeemed for cash, gift cards, or merchandise.
I have always wished that I had the option to trade or barter them off with other sellers. Think of all the sellers who do not use their buddy points.
So the math:
1 Dollar = x buddy points
1GBP = y buddy points
1 Euro = z buddy points