I will spare all the details of how 'I switched over from feebay, etc...' and get right to the point of Ebid's presence here in the US.
I'm not sure if Ebid does any type of advertising in the States, but I have yet to see any in the time that I've joined. Since being a member, I haven't seen or heard any TV ads, print ads, radio ads - I haven't seen any mention of Ebid on any other websites. Correct me if I'm wrong in saying that Ebid is based in the UK - so any marketing is probably not going to be done in the States? I don't know.
I found Ebid only after Googling the words 'online auction sites'. I ended up at a page that ranked auction sites - at least 15, none of which I even heard of. Of course Ebay was ranked #1 - but EBID is RANKED #2!!I think that is great considering who EBID stacks up against.
So what led me to Ebid was quite frankly the site ranked us as being the site with the best fee structure based on the amount of features available. So Ebid was essentially ranked as the best bargain. here you get plenty of bang for your buck.
Since being here on EBID now for 5 months my biggest question is DOES EBID DO ANY AMOUNT OF ADVERTISING? At all? In the UK? In the States?
Granted, I understand that keeping overhead low passes the savings on to the Sellers, and users of EBID, but it would be nice to see some sort EBID mention outside of these gates.
If anyone reads my other posts you will see my take on plugging EBID and individual EBID shops. I am not a passive seller waiting for EBID to do all the work ;-) I belive in AGGRESSIVE self-marketing. I blog about my niche (comic books) and visit dozens of comic book blogs and forums, leaving my signature everywhere I go - purely to drive traffic directly to my Shop. My blog even has big bold EBID stickers that can be clicked on.
Now - of the 6 sales that I had in the 4 months I've been here, I asked each of the Buyers how they found me. They each said that they Googled the product they were looking for and my Ebid store came up as a search result. So they joined Ebid just to buy from my shop. I asked if they had heard of Ebid prior to that and they said 'No'. Hmmmmm..
I have yet to see ANY MENTION of Ebid material outside of the walls of Ebid. I have yet to 'bump into' another Ebid Seller outside of here.
I did however, recently see a print ad for an upstart site called BooBoo or BooCoo - some ridiculous name lol - bottom line, they ran a gigantic Sunday paper ad that caught my attention and led me to their site!
So that led me to wondering, 'Will I/We EVER see an Ebid advertisement anywhere, at any time???'
I don't know what sort of marketing strategies are place here at Ebid, if any. But I do know that the holiday season is coming up and even with a recession, people will be looking to spend some money.
Either way I will continue to use my shop as I have been and drive traffic to my store AND Ebid as such. If I had the money to I would probably run at least ONE GIGANTIC EBID AD in my local paper just to get more web-traffic! hehe
Has any other users seen EBID ads?
SOLUTION: I never post/rant without offering my own solution!
As I mentioned I believe in AGGRESSIVE self-promoting. I will be printing out Ebid/Grand Central Comics magnets - maybe a few hundred - and passing them out next year at In the world of comic books and fan-related stuff, this is THE granddaddy of ALL conventions! Hundreds of thousands of people - including A-List Hollywood actors - swarm the San Diego Convention Center for 5 days to discuss ALL THINGS COMIC BOOKS. I
It is an incredible expereince and you best believe I will be handing out Ebid stickers/magnets like crazy!!!
So there is ONE solution for advertising - trade shows! Until that awesome weekend comes (next July) I will be focusing on stuffing my store with as much product as I can!
thats all I have, folks. As always - good luck to all!
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