Gazza - will the eBid Logo be changing?

[Gothicina]

Seeing as eBid are throwing away all past effort to get the brand recognised by changing the logo I would have liked them to throw away the name as well. A total rebrand in effect.

I have always found the eBid name rather insipid and too close to the infamous eBay. Not given any thought to what name I would actually suggest but something far more unusual, catchy and memorable.

Having a name where they own all the variations of the domain would be good. Until they can buy the dot com version of the eBid domain, I'm guessing that there will always be some resistance in the US at least.
Rebranding can sometimes be a good marketing opportunity.

[heatemyfather]

Seeing as eBid are throwing away all past effort to get the brand recognised by changing the logo I would have liked them to throw away the name as well. A total rebrand in effect.

I have always found the eBid name rather insipid and too close to the infamous eBay. Not given any thought to what name I would actually suggest but something far more unusual, catchy and memorable.

Something unique, like Zavvi or, um, how about Zammer? Like an auction hammer, but Zammer... it's catchy and it's got Zing! I might register zammer.com right now actually.

Note: Damn, looks like someone already did.

[astral276]

Moo suggests 'Mooz Place"

[johnwash1]

Well, it still seems to be the nice red one. Perhaps the change has been cancelled.

I don't understand why anyone's surprised at the idea of changing the branding. It's what everyone does nowadays. You take a company that's had brand awareness for 100 years or more (such as Thomas Cook) and then you give it a new name, almost certainly beginning with 'A' and researched in every language to ensure it's not offensive to any culture on Earth, you launch it, amid a hail of advertising, then sit back and watch. After a few months, with sales falling, you pull in focus groups and review the whole situation. You hire a new bunch of consultants and they tell you (after banking their cheques, as fat as the previous bunch) that your best course is to switch back to the old brand.

Anyone know what Norwich Union is called these days? Bah, humbug.

It's so much easier to spend time on a rebranding exercise than actually fixing real problems. And it's more fun too.

[Gothicina]

Well, it still seems to be the nice red one. Perhaps the change has been cancelled.

I don't understand why anyone's surprised at the idea of changing the branding. It's what everyone does nowadays. You take a company that's had brand awareness for 100 years or more (such as Thomas Cook) and then you give it a new name, almost certainly beginning with 'A' and researched in every language to ensure it's not offensive to any culture on Earth, you launch it, amid a hail of advertising, then sit back and watch. After a few months, with sales falling, you pull in focus groups and review the whole situation. You hire a new bunch of consultants and they tell you (after banking their cheques, as fat as the previous bunch) that your best course is to switch back to the old brand.

Anyone know what Norwich Union is called these days? Bah, humbug.

It's so much easier to spend time on a rebranding exercise than actually fixing real problems. And it's more fun too.

You obviously haven't read the News Section
http://meetup.ebid.net/showthread.ph...26#post1110926

[JaBek1]

How about ACME AUCTIONS dot COM? I also like Green as a good color. The color of money or at least it used to be. Maybe Blue & Gold...my old HS colors.
Dennis