Burnet J., Moriarty S. Marketing Communications: An Integrated Approach. In Rus

Burnet J., Moriarty S. Marketing Communications: An Integrated Approach. In Russian/Bernet Dzh., Moriarti S. Marketingovye kommunikatsii: integrirovannyy podkhod. Series: Marketing for Professionals. St. Petersburg. 2001. 864 p.: illustrations, encyclopaedic format. How to organize an effective advertising campaign or PR-action? How, with a limited budget, to achieve the greatest impact on the audience? Which media to use in the fight for the consumer? The book you hold in your hands will help to understand these and other questions concerning the promotion of goods, services and ideas. Please contact us for details on condition of available copies of the book. SKUalb59eee762ad95cfd3.