Webonomics HB w/ DJ

Contents include:

" Introduction: The Foundation of Webonomics

One: The Quantity of People Visiting Your Site Is Less Important Than the Quality of Their Experience

Two: Marketers Shouldn't Be on the Web for Exposure, but for Results

Three: Consumers Must Be Compensated for Disclosing Data About Themselves

Four: Consumers Will Shop Online Only for Information-Rich Products

Five: Self-Service Provides for the Highest Level of Customer Comfort

Six: "Value-Based Currencies" Enable You to Create Your Own Monetary System

Seven: Trusted Brand Names Matter Even More on the Web

Eight: Even the Smallest Business Can Compete in the Web's Global "Marketspace"

Nine: Agility Rules- Web Sites Must Continually Adapt to the Market

Epilogue- The Web Effect- How It's Changing Life As We Know It

Appendix: A Directory of Important and Intriguing Web Sites "

It is in very good condition with minor wear to the dust jacket.
No torn or ripped pages. No markings or writing.

plus the shipping cost & handling fee listed below:

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==> Sorry but NO INTERNATIONAL SALES <==
==> Sorry but no sales to Alaska & Hawaii.