THE PROFIT ZONE HB

Contents include:

" Preface

PART ONE SUCCEEDING IN THE CHANGING WORLD OF BUSINESS
1. Market Share is Dead
2. Customer-Centric Business Design
3. How Profit Happens

PART TWO THE REINVENTORS AND HOW THEY SUCCEEDED
4. Jack Welch: The Customer Solutions Business Design
5. The Story of Three Managers: Reinvention for the Rest of Us
6. Nicholas G. Hayek: The Product Pyramid Business Design
7. Roberto Goizueta: The Manage-the-Value-Chain Business Design
8. Charles Schwab: The Switchboard Business Design
9. Andrew Grove: The Two Steps Ahead Business Design
10. Mitchell Eisner: The Profit Multiplier Business Design
11. George Hatsopoulos: The Spin-Out Business Design
12. Percy Barnevik: The Global-Network-of-Specialists Business Design
13. Bill Gates: The Create-the-Standard Business Design

PART THREE: THE PROFIT ZONE HANDBOOK
14. How Business Design Innovation Creates the Profit Zone
15. The Profit Zone Handbook
Appendix 1
Appendix 2
Notes
Acknowledgments
Index "

This book is in excellent condition with only very minor wear.
No torn or ripped pages.
No markings or writing.

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