| THE PORTABLE MBA DESK REFERENCE Hardback Book with Dust Jacket Written by Paul A. Argenti Over 685 pages Copyright © 1994 by Wordworks, Inc. " An hour before the corporate planning meeting, you get word that the CEO is planning to discuss phasing in "activity-based costing" - a concept that's little more than a vague memory from your college days. " " Great news! The home office is interested in hearing about your new product idea. But first they'd like you to fax them your demographic report...would tomorrow morning be too soon? " " With The Portable MBA Desk Reference, situations like these will never again be a problem. On subjects ranging from accounting and advertising to management and manufacturing, this ready reference puts a vast array of detailed up-to-date information at your fingertips. Great for a quick-take or a refresher course in thousands of business facts, figures, tools, and ideas, it takes the place of dozens of textbooks and weighty references. Here's how it works. " " PART ONE is an easy-to-use, A-to-Z encyclopedia of key business topics. It covers all major terms in accounting, economics, finance, international business, management, manufacturing, marketing, and strategy.
Entries include thorough definitions, in plain English, including cross-references to other closely-related terms, as well as mini-case studies and real-life examples.
For instance, the term "activity-based costing" features a fully worked-out example of the calculations involved in determining the first-year impact on profit of bringing a new product to market. " " PART TWO is a comprehensive directory of sources of vital business information. It tells you exactly where to look and who to contact for information in dozens of business areas, including advertising, marketing, demographics, corporate and industrial financial data, economic data, international business, exporting and importing, and many more. Each section lists the best books, journals, databases, directories, on-line services, trade associations, and other sources that can help you solve your business problem. And each entry describes the kind of information offered, where to find it, and how to use it. " " Finally, The Portable MBA Desk Reference also contains a collection of fascinating, useful appendices offering an invaluable compendium of facts, figures, and lists. " " Edited by Paul A. Argenti of the Amos Tuck School of Business Administration at Dartmouth and offering the combined wisdom of experts from every field of business, The Portable MBA Desk Reference is a powerful business tool that you'll turn to every day. " Contents include: " Introductions: How to Use The Portable MBA Desk Reference PART I: An A-to-Z Reference of Essential Business Topics PART II: Sources of Business Information
1. General Business Sources
2. Accounting and Financial Reporting
3. Advertising
4. Bankruptcy
5. Benchmarking
6. Business Plans
7. Competitor Intelligence
8. Computers and Information Technology
9. Consulting Services and Consultants
10. Copyrights, Patents, and Trademarks
11. Corporate and Industrial Financial Data
12. Corporate Listings, Ownership and Rankings
13. Corporate Officers and Directors
14. Demographics, Marketing Data, and Marketing Research
15. Direct Marketing
16. Distributors and Distribution Management
17. Diversity
18. Economic Data, Trends, and Projections: United States
19. Economic Data, Trends, and Projections: Worldwide
20. Employee and Executive Compensation
21. Employee Benefits
22. Environmental Issues
23. Exporting and Importing
24. Federal Government (U.S.)
25. Franchising
26. Human Resource Management, Training, and Retraining
27. International Business (General)
28. International Business (Asia and Australia)
29. International Business (Eastern Europe and Commonwealth of Independent States)
30. International Business (Japan)
31. International Business (Latin America)
32. International Business (Middle East)
33. International Business (Western Europe)
34. The Job Market
35. Labor and Employment Law
36. Managing a Company
37. Manufacturing and Quality
38. Mergers and Acquisitions
39. New Product Development
40. Real Estate
41. Research and Development
42. Small Business and Entrepreneurship
43. State and Local Government
44. Strategic Planning and Joint Ventures
45. Taxes
46. Travel and Relocation
47. Valuing a Business
48. Venture Capital / Sources of Capital
Directory of Publishers, Vendors, and Database Providers Appendices
1. International Time Zones
2. Weights and Measurements Conversions
3. The 100 Best Companies to Work for in America
4. The Fortune 100: The Largest U.S. Industrial Corporations
5. The World's 100 Largest Industrial Corporations
6. America's 100 Most Admired Companies
7. The Inc. 500 America's Fastest-Growing Private Companies
8. Who Pays the Most? Average Annual Pay by Industry and State
9. Small Business Administration Field Offices
10. U.S. Government Printing Office Bookstores
11. Country Desk Specialists of the International Trade Administration
12. District Offices of the International Trade Administration
13. Industry Specialists of the International Trade Administration
14. U.S. and Foreign Commercial Service
15. Guide to State Statistical Abstracts
16. Guide to International Statistical Abstracts
17. Federal Information Center Program List of Toll-Free Numbers Index " This is a full size book with over 685 pages which does not look very portable, but that is what it is called. The book is in very good to excellent condition with only minor wear.
The dust jacket is in very good condition but has some stains on the inside.
No torn or ripped pages.
No markings or writing. |
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