The New
Competition WHAT
THEORY Z DIDN'T
TELL YOU ABOUT -
MARKETING Hardback Book with Dust Jacket by Philip Kotler, Liam Fahey, S. Jatusripitak Over 290 pages © 1985 by Prentice-Hall, Inc. " Numerous books and articles have been written about the Japanese economic miracle -
how a defeated nation, once known for its inferior products, rose from the ashes
of World War II to become one of history's great economic superpowers. " " Although this ascent has been documented at length, no one has attempted, until now to analyze in detail one of the least understood- yet most important - aspects of that renaissance: Japan's superb marketing know-how. " " In the book, the first of its kind, three experts delve deeply into marketing strategies to provide a revealing closeup of the Japanese techniques, from first plan to ultimate success: how they select their opportunities to enter foreign markets, how they penetrate them deeply, and how, once having achieved dominance, they protect their leadership in the face of intense competition. " " Have the Japanese discovered new principles of marketing or have they simply managed to apply these principles better than their Western counterparts ?
How should Americans respond ?
In answering these questions, the authors use actual case histories from the files of such industry giants as Seiko, Canon, Toyota, and Kawasaki to explore the key factors behind Japan's dominating position in lucrative markets. " " By understanding how Japan achieved this success, the authors say we also can be better prepared to counterattack the on-coming invasion from such countries as India, China, Malaysia, and the Philippines.
They too, are becoming expert in tactics learned from the Japanese as they move into world industries as diverse as banking, cosmetics, computers, trucks, tires, and aerospace. " " Unique in its research, thorough in its analysis, probing in its insights, THE NEW COMPETITION is a book that tells the inside story of how some of the most innovative and revolutionary marketing plans were devised and put into practice. " Contents includes: " Foreword
Preface PART I: THE MARKETING BATTLEGROUND 1. World Class Marketeers - The Japanese 2. The New Competition's Success Formula 3. The Market-Takeover Process: How the West Was Won PART II: FAR EASTERN MARKETING STRATEGIES: THE ROAD TO DOMINATION 4. Identifying Opportunities: Knowing Where to Strike 5. Entry Strategies: Carving the Niche 6. Penetration Strategies: Broadening the Base 7. Confrontation Strategies: Battling Competition on All Fronts 8. Maintenance Strategies: Defending Market Leadership 9. Building a Global Position 10. Linking Strategy, Organization, and Decision Making PART III: MEETING THE NEW COMPETITION 11. Responding to the New Competition 12. Toward Strategic Marketing in the Twenty-First Century Appendix: How Did the Japanese Learn Their Marketing ? Notes
Index " This book is in good condition with minor wear to the dust jacket including a few creases on the inside flaps.
No torn or ripped pages.
There are some dirt smudges on the side edges of the pages, mostly visible from the side view.
There are a few pages with some highlighting and stars or check marks in the margins. | 
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