New Brighton, Merseyside - Promenade Gardens & Pier - Colourmaster postcard 70s

Postcard
• Picture / Image:  Promenade Gardens and Pier, New Brighton
• Publisher:  Colourmaster International PT18183
• Postally used:  no
• Stamp:  n/a
• Postmark(s): n/a
• Sent to:  n/a
• Notes / condition: 

Please ask if you need any other information and I will do the best I can to answer.

Image may be low res for illustrative purposes - if you need a higher definition image then please contact me and I may be able to send one.

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Postage & Packing:

UK (incl. IOM, CI & BFPO): 99p

Europe: £1.60

Rest of world (inc. USA etc): £2.75

No additional charges for more than one postcard. You can buy as many postcards from me as you like and you will just pay the fee above once. (If buying postcards with other things such as books, please contact or wait for invoice before paying).

Payment Methods:

UK - PayPal, Cheque (from UK bank) or postal order

Outside UK: PayPal ONLY (unless otherwise stated) please.   NO non-UK currency checks or money orders (sorry).

NOTE: All postcards are sent in brand new stiffened envelopes which I have bought for the task. These are specially made to protect postcards and you may be able to re-use them. In addition there are other costs to sending so the above charge is not just for the stamp!

I will give a full refund if you are not fully satisfied with the postcard.

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Text from the free encyclopedia WIKIPEDIA may appear below to give a little background information (internal links may not  work) :

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New Brighton is a British seaside resort forming part of the town of Wallasey, in the Metropolitan Borough of Wirral, in the metropolitan county of Merseyside, England. It is located at the northeastern tip of the Wirral Peninsula, within the historic county boundaries of Cheshire, and has sandy beaches which line the Irish Sea.

At the 2001 Census, the population of the electoral ward of New Brighton stood at 14,450 (6,869 males, 7,581 females).^[1]

Up to the 19th century, the area had a reputation for smuggling and wrecking, and secret underground cellars and tunnels are still rumoured to exist. It also had a strategic position at the entrance to the Mersey Estuary.

The Perch Rock battery was completed in 1829. It mounted 18 guns, mostly 32 pounders, with 3 6-inch guns installed in 1899. Originally cut off at high tide, coastal reclamation has since made it fully accessible.

In 1830, a Liverpool merchant, James Atherton, purchased much of the land at Rock Point, which enjoyed views out to sea and across the Mersey and had a good beach. His aim was to develop it as a desirable residential and watering place for the gentry, in a similar way to Brighton, one of the most elegant seaside resorts of that Regency period – hence ""New Brighton"". Substantial development began soon afterwards, and housing began to spread up the hillside overlooking the estuary – a former gunpowder magazine being closed down in 1851.

During the latter half of the 19th century, New Brighton developed as a very popular seaside resort serving Liverpool and the Lancashire industrial towns, and many of the large houses were converted to inexpensive hotels. A pier was opened in the 1860s, and the promenade from Seacombe to New Brighton was built in the 1890s. This served both as a recreational amenity in its own right, and to link up the developments along the estuary, and was later extended westwards towards Leasowe.

The river Mersey and the resort were described by the diarist Francis Kilvert in 1872 as: ""crowded with vessels of all sorts moving up and down the river, ships, barques, brigs, brigantines, schooners, cutters, colliers, tugs, steamboats, lighters, ""flats"", everything from the huge emigrant liner steamship with four masts to the tiny sailing and rowing boat … At New Brighton there are beautiful sands stretching for miles along the coast and the woods were green down to the salt water's edge. The sands were covered with middle class Liverpool folks and children out for a holiday.""^[2]

The New Brighton Tower, the tallest in the country, was opened in 1900 but closed in 1919, largely due to lack of maintenance during World War I. Dismantling of the tower was complete by 1921.

After World War II, the popularity of New Brighton as a seaside resort declined dramatically. However, the Tower Ballroom continued as a major venue, hosting numerous concerts in the 1950s and 1960s by local Liverpool groups such as The Beatles as well as other international stars. The Tower Ballroom continued in use until it was destroyed by a fire in 1969.

Ferries across the Mersey to New Brighton ceased in 1971, after which the ferry pier and landing stage were dismantled. By 1977, the promenade pier had suffered the same fate.

The area became the subject of Martin Parr's famous and controversial photographic book The Last Resort. The town was also the birthplace of writer Malcolm Lowry.

type=printed postcards

theme=topographical: british

sub-theme=england

county/ country=cheshire

number of items=single

period=1945 - present

postage condition=unposted