MARCH OF TIME 1942 Newsreel India War Empire TRADE ADVERT

Original British 17 inch x 11 inch Trade Advertisement from Kinematograph Weekly for the 1942 Louis de Rochemont & Richard de Rochemont Newsreel THE MARCH OF TIME: 1. INDIA IN CRISIS. 2. INDIA AT WAR.

A compelling case for the involvement of the United States in Britain’s Indian Empire is made, in this comprehensive survey of the war effort in India.

The March of Time was an American news magazine that was released in Britain and had an associated British film unit. It was founded in 1935 by Louis de Rochemont, as an adjunct to Time magazine, though The March of Time had existed as a CBS radio series since 1931. The March of Time was first released in Britain in 1935. Those working on the British edition included Harry Watt, Arthur Elton and Len Lye, while John Grierson was hired as a consultant. Originally each twenty-minute issue consisted of three or four stories but by the end 1938, it had changed to a single story for each monthly release. The series continued in this form until its demise in 1951.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.

The Advertisement is in very good condition with a vertical centre fold and staple holes along it.