LUCE
and His Empire Hardback book with Dust Jacket by W.A. Swanberg Over 525 pages with many photos Copyright © 1972 by W.A. Swanberg " In success and influence Henry Robinson Luce was the premier journalist of the twentieth century.
The child of American missionaries in China, a man obsessed by God, Luce became a millionaire at thirty and used his innovative journalistic genius to create a publishing empire and acquire enormous political power. " " W.A. Swanberg recounts in fascinating detail the career of Luce and the impact of Time Inc. on our world.
Here, for the first time, is the full record of Luce's propagandist crusades.
The book is alive with vivid portraits of the men and women close to Luce;
and most important of all, it portrays and assesses an extraordinary elusive man - called by Winston Churchill one of the most powerful men in America. " " Based on exhaustive research and many interviews, Luce and His Empire is an absorbing and important book.
It is the major achievement of one of the foremost living biographers. " Contents includes: " CHAPTER I
1. The Spring is Romantic Chungking
2. The Odor of Pig in the Valleys
3. Santa Claus Primus CHAPTER II
1. Intoxicated with God
2. Enlightening the Heathen
3. God and Old Glory CHAPTER III
1. Land of the Free
2. It Was All God CHAPTER IV
1. America !
2. Smoke Among the Elms
3. A Piece of the Rhine CHAPTER V
1. The Most Wonderful Girl
2. Studying Piano
3. The Statute of Equality
4. The Manifesto CHAPTER VI
1. A Literary Chain Gang
2. Shambling, Snarling and Simpering
3. Fraud and Insult CHAPTER VII
1. The All-American Boy
2. Dabbling in Fascism
3. A Glacier with Forget-Me-Nots
4. A Thousand Daggers Flashing
5. The Death of Hadden CHAPTER VIII
1. The Tycoon as Hero
2. Hall of Fame
3. Never Killed an Indian
4. Bolsheviks vs. God CHAPTER IX
1. Off to China
2. Scenes of Boyhood
3. Into Enemy Country
4. The Luce Reports CHAPTER X
1. The Gospel of Success
2. The Militant Godless
3. Not Really Mature CHAPTER XI
1. Meet Me at the Commodore
2. A Man Beside Himself
3. Abide with Me CHAPTER XII
1. Until Reeled the Mind
2. Haile Selassie on Broadway
3. Hitler in the Jam Closet
4. The Heating Problem CHAPTER XIII
1. The Reds and the Whites
2. The People, No
3. Make More Money
4. Workers in the Luce Vineyard CHAPTER XIV
1. The Meek People
2. The Four Cheeks at Munich
3. The Gentleman from Indiana
4. The Republic in Danger CHAPTER XV
1. Jack Benny and Winston Churchill
2. The Rex Letter CHAPTER XVI
1. The Willkie-Luce League
2. The American Century
3. Like a King
4. For This Hour America Was Made CHAPTER XVII
1. America First
2. Another Goldsborough
3. Globaloney
4. The Mighty Missimo CHAPTER XVIII
1. See Me About Hitler
2. Celestial Interrogation CHAPTER XIX
1. Early Frost
2. Enlarging Category Three
3. Luces vs Roosevelts CHAPTER XX
1. The Chambers War
2. The Chinese Puzzle
3. Ghosts on the Roof CHAPTER XXI
1. The American Frontier
2. Take Drastic Measures
3. Public Enemy Number One
4. How to Make Igloos CHAPTER XXII
1. The China Lobby
2. "Fearfully Irresponsible Journalism"
3. Trouble with the Dots CHAPTER XXIII
1. The Auspicious Star
2. The Little Old Voter
3. Using the Devil
4. The Church and the Pentagon
5. Eighty-four Important People
6. The "Loss" of China CHAPTER XXIV
1. Time Marxes On
2. God Has His TV on You
3. The Powers of Evil
4. Success Is His Element
5. God in the Elevator
6. Implementing God-Agreement CHAPTER XXV
1. The Man Is Great
2. Two Presbyterians CHAPTER XXVI
1. Sizing Up Eisenhower
2. The Nixon Crisis
3. Rubbing Their Noses in It
4. Value Judgments in Asia CHAPTER XXVII
1. Morality, Ho !
2. Twisting the Leg
3. Year of the Snake
4. Burning the Books
5. The Ridgefield Memorandum
6. Soft-headed Liberals CHAPTER XXVIII
1. Massive Retaliation
2. My Favorite Queen
3. The Ambassador Is Poisoned
4. "Oh, Harry," Spake the Lord CHAPTER XXIX
1. The Lucepress Pollution
2. Truth Up the Chimney CHAPTER XXX
1. Cadillacs or Freedom ?
2. Rally Round the Flag
3. The Public Be Damned
4. Welcome, Khrushchev
5. To Make Men Free CHAPTER XXXI
1. May the Best Anti-Communist Win
2. Profiles in Courage
3. Christians, to Arms !
4. Pass the Ammunition
5. Shy and Guarded
6. The Birds and the Kittens CHAPTER XXXII
1. Ambiguity in Perfection
2. Parkinson's Corollary
3. A Scrap Is Not Armageddon CHAPTER XXXIII
1. The Crack in the Monolith
2. Naked Women on Deck
3. A Hypothetical Question CHAPTER XXXIV
1. The Eagle-Scout Escalation
2. I'm from Oskaloosa
3. The Real Enemy Is China
4. Caring for the News CHAPTER XXXV
1. The Man Behind the Culture
2. Mount Rushmore Afterword Notes
Author's Note and Acknowledgments
Index " The book is in good condition with minor wear to the cover.
The dust jacket is worn and has several large tears along the edges and is yellowed & stained.
No torn or ripped pages.
There are dates written on the title page and there is a clipping from a 1976 Time Life magazine showing LUCE as one of the founders which is taped to one of the pages. Also there is some writing on a few other pages. | 
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