kroehler mfg company 1943 furniture proud ww2 wartime vintage ad

Original WW2 wartime vintage ad for KROEHLER MANUFACTURING COMPANY. Largest Furniture manufacturer is Proud that a substantial part of our huge manufacturing facilities is now devoted to production of war materials for the US Army and Navy. This old 1943 one page industrial trade magazine advertisement would display beautifully matted and framed. History of Kroehler Manufacturing Company: In 1902, Peter E. Kroehler bought the Naper ville Lounge Co., a maker of wooden lounge chairs and upholstered furniture. Kroehler built a new factory in Naperville in 1913 after the original facility was destroyed by a tornado. Soon thereafter, he renamed the company Kroehler Manufacturing Co. This enterprise soon operated across the country and employed several hundred men and women in the Chicago area. By the middle of the 1940s, with over $20 million in annual sales, Kroehler was the second-largest furniture maker in the United States. During the 1960s, when the company employed close to 8,000 people around the country, annual revenues passed $100 million. The company struggled during the 1970s, closing its historic Naperville factory in 1978 and ending its operations in the area. In 1981 Kroehler was acquired by the ATR Group of Northbrook, which put the com- pany up for sale. By the early 2000s, furniture was still manufactured under the Kroehler name by two unrelated companies, one in North Carolina and the other in Ontario, Canada. This entry is part of the Encyclopedia's Dictionary of Leading Chicago Businesses (1820-2000)that was prepared by Mark R. Wilson, with additional contributions from Stephen R. Porter and Janice L. Reiff.