| HOW TO DO BUSINESS WITH THE JAPANESE Paperback Book Written by Boye Lafayette De Mente Second Edition Over 290 pages Copyright © 1993 by Boye Lafayette De Mente " This book will help you avoid the culture shock that most Westerners experience in their efforts to do business with the Japanese. Written by Boye Lafayette De Mente - one of the foremost authorities on Japan and Japanese-Western business relations - this second edition of How to Do Business with the Japanese is must reading for anyone who wants to succeed in dealing with the Japanese at home and abroad. " " After presenting the fundamentals of the "Japanese Way," and its successes inside and outside Japan, De Mente then moves on to discuss the nuts and bolts of negotiating, marketing, and advertising. He offers a highly readable, in-depth analysis of both the psychology of the Japanese business mentality and the mechanics of an aggressive yet tradition-bound system. " " After living and working in Japan for more than 25 years, De Mente has a unique perspective on Japanese customs and business practices. How to Do Business with the Japanese is the culmination of long experience with every aspect of Japanese society and its business community. How to Do Business with the Japanese is an invaluable handbook for international businesspeople who want to penetrate what De Mente calls the "impenetrable barrier." " Contents include: " Chapter 1. Japan Today
Chapter 2. Problems Facing Westerners Doing Business in Japan
Chapter 3. The Japanese Businessman
Chapter 4. Profile of Japan's Business World
Chapter 5. Areas of Friction Between Japanese and Western Businesspeople
Chapter 6. Japanese Consumer Attitudes and Foreign Product Image
Chapter 7. Penetrating the Impenetrable Barrier
Chapter 8. Joint Ventures and Their Special Problems
Chapter 9. Finding, Hiring, and Keeping Employees
Chapter 10. Peculiarities of Japanese Unions
Chapter 11. The Makeup of Japan's Consumer Market
Chapter 12. Japan's Distribution Labyrinth
Chapter 13. How the Japanese Sell
Chapter 14. The Japanese Way of Advertising
Chapter 15. The Importance of Good Public Relations
Chapter 16. Japan Tomorrow
Chapter 17. Living in Japan " This is a previously owned library book with several library stamps, stickers and markings.
There is clear contact paper on the cover for added protection.
No torn or ripped pages.
It is still in very nice condition. | 
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