Fleetwood, Lancashire - Esplanade & Marine Gardens - Phototype postcard 1956

• Postcard

   

• Picture / Image:  Esplanade and Marine Gardens, Fleetwood, [Lancashire]
• Publisher:  Valentines 'Phototype' (G 3364)
• Postally used:  yes
• Stamp:  2d brown Wilding
• Postmark(s):  Blackpool 22 May 1956 wavy line
• Sent to:  Orpington, Kent
• Notes / condition: 

Please ask if you need any other information and I will do the best I can to answer.

Image may be low res for illustrative purposes - if you need a higher definition image then please contact me and I may be able to send one. No cards have been trimmed (unless stated).

------------------------------------------------

Postage & Packing:

Postage and packing charge should be showing for your location (contact if not sure).

No additional charges for more than one postcard. You can buy as many postcards from me as you like and you will just pay the fee above once. Please wait for combined invoice. (If buying postcards with other things such as books, please contact or wait for invoice before paying).

Payment Methods:

UK - PayPal, Cheque (from UK bank) or postal order

Outside UK: PayPal ONLY (unless otherwise stated) please.   NO non-UK currency checks or money orders (sorry).

NOTE: All postcards are sent in brand new stiffened envelopes which I have bought for the task. These are specially made to protect postcards and you may be able to re-use them. In addition there are other costs to sending so the above charge is not just for the stamp!

I will give a full refund if you are not fully satisfied with the postcard.

----------------------------------------------

Text from the free encyclopedia WIKIPEDIA may appear below to give a little background information (internal links may not  work) :

*************

Fleetwood is a town and civil parish within the Wyre district of Lancashire, England, lying at the northwest corner of the Fylde. It had a population of 25,939 people at the 2011 census.^[1]The site of the town has been continuously inhabited since the Middle Ages. Fleetwood acquired its modern character in the 1830s, when the principal landowner Peter Hesketh-Fleetwood, High Sheriff and MP, conceived an ambitious plan to re-develop the town to make it a busy seaport and railway spur. He commissioned the distinguished Victorian architect Decimus Burtonto design a number of substantial civic buildings, including two lighthouses. Hesketh-Fleetwood's transport terminus schemes failed to materialise. The town expanded greatly in the first half of the 20th century with the growth of the UK fishing industry, and passenger ferries to the Isle of Man to become a deep-sea fishing port.

Decline of the fishing industry began in the 1960s, hastened by the Cod Wars with Iceland, though fish processing is still a major economic activity in Fleetwood. The town's most notable employer today is Lofthouse of Fleetwood, manufacturer of the lozenge Fisherman's Friend which is exported around the world.

Ptolemy's Geographia in the 2nd century AD records a tribe known as the Setantii living in what is believed to be present-day West Lancashire, and a seaport built by the Romans called PORTVS SETANTIORVM ('the port of the Setantii') abutting Moricambe Aestuarium (presumably Morecambe Bay). There is also evidence of a Roman road running from Ribchester to Kirkham (12 miles (19 km) southeast of Fleetwood) which then makes a sharp turn to the northwest. Together, these suggest that Fleetwood may well have been the location of this Roman port. No direct evidence of the port has been found, but in 2007, an Iron Age settlement was discovered at Bourne Hill, just south of present-day Fleetwood, suggesting the area was populated in pre-Roman times.^[2]

There is evidence that the eastern side of the River Wyre was occupied during the Danish invasions of the 9th and 10th centuries, and by the time of the Domesday Book in 1086, the land on which Fleetwood now stands was part of the Hundred of Amounderness.

A manor house at present-day Rossall, in the southwest of the town, was in the possession of the Allen family by the time of Henry VIII. The Allens were prominent Roman Catholics, and Henry VIII repossessed the land. Cardinal William Allen was born at the manor house in 1532. It was ultimately sold to Thomas Fleetwood, comptroller of the Royal Mint, whose son Edmund, expanded the house into Rossall Hall. The land remained in the Fleetwood family for 300 years.

...

By the 1920s, the fishing industry was at its height, employing over 9,000 people. Over the next few years, the sea front along the north shore was developed in resort fashion, to encourage visitors for whom the brashness of Blackpool was too daunting. The Marine Hall entertainment complex (1935), golf course (1931) and Model Yacht Pond (1932) all date from this era. In the 1920s, the salt works, by now owned by the United Alkali Company (after 1926 part of ICI), was considerably expanded, and became an ammonia-processing plant. ICI built an adjacent chemical processing plant, known as ICI Hillhouse. ICI would become the town's third-largest employer, after the fishing and tourism industries. The first fully automated telephone exchangein Britain was put into operation to serve the town on 15 July 1922.^[4]

The town was hit by a huge flood in October 1927, which put 90% of the area of the town under water. Only the higher lying areas around the Mount escaped. Additional housing was built in the 1920s and 1930s in the less developed central areas of the town, and a further development boom occurred in the 1960s in the lower lying western portion of the town (Larkholme). Many industries related to fishing grew up along the rail corridor on the eastern side of the town, and a number of unrelated industries also moved to the area to take advantage of the availability of labour.

By the 1960s, however, Fleetwood began to decline economically. The last ferry to the Isle of Man sailed in 1961. The sailings have been revived periodically since. The main railway stationwas closed in 1966 as a result of the Beeching cuts, and the passenger terminus was moved to Wyre Dock railway station. This in turn was closed in 1970, as the branch line from Poultonwas taken out of service. Additional light industry developed along the former railway bed. The rise of package holidays abroad led to fewer visitors generally to British resort towns. As Blackpool expanded its attractions, fewer day visitors came to Fleetwood, and as transport became more efficient, more overnight visitors became day visitors. The Hillhouse plant was heavily cut back, and was finally closed in 1999. Most serious, however, was the collapse of the fishing industry, which was largely destroyed in the late 1960s and early 1970s by the Cod Wars, a dispute over fishing rights between Iceland and the UK. As Fleetwood's trawlers mainly fished the North Atlantic in search of cod, the loss of the fishing grounds hit the town hard. The last deep sea trawler left the town in 1982 and now only inshore fishing boats fish out of the port, although trawlers registered in other places can still be seen taking advantage of the fish market. Fish is still a big industry in the town, though the jobs are mainly in processing rather than fishing. A pair of bronze figures on the promenade by the pier depicts the idea of families welcoming back the fishermen from sea.

In 1973, the area around the old railway station was developed into a container port facility, with P & O operating a container service to Larne in Northern Ireland. In 1975, this became a Roll-on/roll-off service. This development led indirectly to some renewal of the then largely derelict Dock Street area, and improved road access to the town to support the container traffic. Twice-daily container service continued until 2004 when Stena Line bought the route and increased the service to three times a day.^[5] In December 2010, Stena Line announced that the service would be withdrawn at the end of 2010, with the loss of 140 jobs.^[6]

Since the 1970s there have been several attempts to enhance Fleetwood's economic profile, In 1995, the now-deserted Wyre Dock was developed into a marina. The derelict dock landing area was developed into Fleetwood Freeport, a retail centre, and housing has been built at the north end of the marina. Most recently, in July 2007, a new "Masterplan" for revitalising the waterfront and town centre was submitted to the Wyre Borough Council.