Essentials Of Marketing 2 Textbook by Lamb, Hair, & McDaniel
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- ID# : 228495565
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This listing is for Essentials Of Marketing 2 Textbook by Lamb, Hair, & McDaniel.
Paperback: 579 pages
Publisher: South-Western College Publishing; 2 edition (2001)
Language: English
ISBN-10: 0324043767
ISBN-13: 978-0324043761
Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.
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Listing Information
Listing Type | Gallery Listing |
Listing ID# | 228495565 |
Start Time | Mon 21 Apr 2025 14:31:45 (EDT) |
Close Time | Run Until Sold |
Starting Bid | Fixed Price (no bidding) |
Item Condition | Used |
Bids | 0 |
Views | 6 |
Dispatch Time | Next Day |
Quantity | 1 |
Location | United States |
Auto Extend | No |
Educational Level | University & College |
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