Benidorm, Spain - street, lovely RP postcard by Marvelli pre-development c1950s

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NOTE: All postcards are sent in brand new stiffened envelopes which I have bought for the task. These are specially made to protect postcards and you may be able to re-use them. In addition there are other costs to sending so the above charge is not just for the stamp!

I will give a full refund if you are not fully satisfied with the postcard.

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Text from the free encyclopedia WIKIPEDIA may appear below to give a little background information (internal links may not  work) :

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Benidorm (/ˈbɛnɪdɔːrm/; Valencian: [beniˈðɔɾm]; Spanish: [beniˈðoɾ]) is a city and municipality in the province of Alicante in eastern Spain, on the Mediterranean coast.

Benidorm has been a tourist destination within Spain since 1925, when its port was extended and the first hotels were built. However, the real "boom" of Benidorm as a coastal resort did not happen until the 1950s, when it became a famous summer destination for people coming from inland Spain, especially Madrid. Today it is known for its hotel industry, beaches and skyscrapers and receives as many or even slightly more foreign tourists as Spanish ones. According to the 2014 census, Benidorm has a permanent population of 69,010 inhabitants, making it the fifth most populous town in the Alicante province. Benidorm has the most high-rise buildings per capita in the world.^[2]

It is thought there were settlements in the Benidorm area possibly as far back as 3000 BC, including evidence of Roman and Punic remains. However, settlements in the area were small and it was not until the arrival of the Moors(from whom the town derived its Arabic origin name) that the local population began to grow. The Christian King James I of Aragon reconquered the region in 1245 and Benidorm first officially became known in 1325, when Admiral Bernat de Sarrià of Polop awarded it a town charter as a way of removing the Moors and allowing Christians to inhabit the area.

Benidorm's history for the next few centuries was plagued by attacks from the sea by Ottoman and Barbary pirates. The 17th century saw conditions improve for Benidorm and its people, most notably with the construction of an advanced irrigation system in 1666 to channel water to the region. By the 18th century Benidorm fishermen had become famous and sought after all over Spain and beyond. Tuna was their main catch and they perfected the ancient almadrabatechnique dating from Islamic times. The success of the fishing industry, together with improved local agriculture, helped to fuel a strong local economy. Coastal traffic increased too, bringing more wealth to the region with the town becoming a base for sea captains and the building of their vessels.

In 1952 Benidorm's fishing industry went into decline; this was a factor in encouraging the town council to approve many new development plans aimed at the tourist market. Today the town is Europe's and Spain's biggest holiday resort and responsible for a significant chunk of Spain's large tourist industry, with five million tourist arrivals per year.^[3]

The town is divided into five parts: Poniente (Ponent or 'sun setting') and Levante (Llevant or 'sun rising'), each fronted by a beach of the same name; the old town (also called El Castell); La Cala situated to the west side of Poniente; and El Rincón de Loix (or El Racó de l'Oix) situated to the east side of Levante. Between the two beaches lies a rocky promontory and the port.

The old city occupies the promontory and the area immediately inland, while most of the hotels occupy the more recently developed sections inland from the two beaches. A few miles from shore is an uninhabited island which provides a dramatic centrepiece to the seascape.

In 1954 Pedro Zaragoza Orts, the then young Mayor of Benidorm, created the Plan General de Ordenación (city building plan) that ensured, via a complex construction formula, every building would have an area of leisure land, guaranteeing a future free of the excesses of cramped construction seen in other areas of Spain. It is the only city in Spain that still adheres to this rigid rule. Most of the streets in the city are named after places such as Avenida de Uruguay, Avenida del Mediterráneo, Calle Pekín, etc. Avenida del Mediterráneo is a wide avenue that crosses Levante and links the old town with Rincón. Avenida Europa crosses Levante at right angles linking the western city limits with the Levante beach.

Benidorm is connected to the FGV railway line between Alicante (Alacant) and Dénia. The section to Alicante is now converted to tram operation and trams run at least every half an hour between Benidorm and Alicante (see Alicante Tram). Trains run hourly from Benidorm to Dénia (via Altea and Calpe), connecting with the trams at Benidorm station.

Benidorm is popular with tourists from the UK, Ireland, Germany, Belgium and the Netherlands. Benidorm's initial growth in popularity can be attributed to the package holiday explosion, and continues year round, due to the night-life based around the central concentration of bars and clubs. The large number of free cabaret acts that start around 21:00 and continue into the early hours sets Benidorm apart from other similar cities.

The author and Guardian journalist Giles Tremlett identified the city as the birthplace of package tourism in the book Ghosts of Spain: Travels Through a Country's Hidden Past and remarked that culturally the city contradicted conservative notions of National Catholicism that General Franco had espoused.^[10] The accessibility of Benidorm to a wider social strata made the town into an ever so easy target for highbrow sarcasm, as by Jani Allan in the Sunday Times in 1990: "These days you just have to look at the numbers of wide-bodied jets bearing wide-bodied holidaymakers to Benidorm to realise that package holidays and airborne cattle trucks make fun in the sun accessible to everyone."^[11]

In the 1980s Benidorm developed a reputation for British drunken lager louts and violent binge drinking. This did not happen all year round but mainly in the summer months of July and August.^[12] During the 1980s families were put off visiting the city. However today the problem of drunkenness and lager louts has largely gone and Benidorm has mellowed. Now there is a very good police presence in the town which has greatly improved safety and provided for a good atmosphere. Nightlife is very popular and mainly involves cabaret acts and tapas bars.