BEN & JERRY'S
DOUBLE-DIP " Lead with Your Values
and Make Money, Too " Hardback book with Dust Jacket by Ben Cohen and Jerry Greenfield with Meredith Maran Copyright 1997 by Ben Cohen and Jerry Greenfield " " If It's Not Fun, Why Do It ? " "
" " Business Has a Responsibility to
Give Back to the Community. " " " To Ben Cohen and Jerry Greenfield - better known as Ben & Jerry - these slogans are more than bumper stickers.
They represent a philosophy of business and a way of life.
From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $ 160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. " " In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy," and "Chubby Hubby" - some of their untraditional and most successful marketing strategies.
For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. " " With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate policies, the company that's come to embody socially responsible business has drawn skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. " " As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it.
There's a method to their madness; that method is what they call "values-led business."
Ben & Jerry's Double-Dip" explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invest in, or shops with a company can help make it a socially responsible business. " " Taking the old adage, "the business of America is business" and turning it on its head, Ben and Jerry argue that "the business of business is America."
In Double-Dip, Ben and Jerry - and the many business leaders whose voices are included in these pages - demonstrate that what's good for America is good for the bottom line.
Using examples from their own experiences and from those of such entrepreneurs as Paul Hawken, Stride Rite Foundation chairman Arnold Hiatt, Whole Foods President Peter Roy, and Business for Social Responsibility cochair Helen Mills, they show how a company's commitment to progressive social values translates into profit, in the form of unprecedented customer and employee loyalty. " " Unlike their imitators, Ben Cohn and Jerry Greenfield are "two real guys" who built a unique, successful company around strong social values and an unfailing sense of humor.
Ben and Jerry are never more passionate and more convincing than they are in the pages of Double-Dip. " Contents include: " Introduction: Being Here Now
1. What Do You Mean, Values-Led Business ?
2. Looking for Goods in All the Right Places: Values-Led Sourcing and New-Product Development
3. Turning Values into Value: Values-Led Finance
4. Franchises and Partnerships: Values-Led Retailing
5. Marketing for Real
6. People Power: Values-Led Human Resources
7. Mixing Business and Politics: Taking Stands on Social Issues
8. International Growth
9. The Future of Values-Led Business
Appendix A: The Social Performance Report
Appendix B: Resource Guide
Index " The book is in very good condition with minor wear to the dust jacket.
No torn or ripped pages.
There is a marker line on the bottom edge of the pages, mostly visible from the side view.
No other markings or writing. |
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