ALWAYS A BRIDE 1953 Peggy Cummins Terence Morgan Eric Pulford UK PRESSBOOK

Original British 17 inch x 11 inch 4 page illustrated Pressbook for the 1953 Ralph Smart Comedy ALWAYS A BRIDE starring Peggy Cummins, Terence Morgan, Ronald Squire, Marie Löhr, James Hayter, Sebastian Cabot, Charles Goldner and Jill Day.

Story of the exploits on the Riviera of an elderly confidence trickster, his daughter who is obliged to take part in his schemes, and the young man with whom she is in love.

Cover art by Eric Pulford (1915 - 2005). Having taken life classes at Leeds College of Art for 5 years Pulford was apprenticed as a commercial artist in 1931 to Gilchrist Bros a process house of 24 staff. Leslie Whitchurch, a partner in a Leicester based agency and also a part-time publicity manager for Rank, became aware of Pulford’s work and asked him to do some freelance work for him. Then in 1943 Rank invited Pulford to start a publicity department for them in London resulting in posters for “Henry V”, “Odd Man Out” and “Oliver Twist”. When the head of Downtons advertising agency, Charles Collins, died, Pulford was asked to take over. He became chairman and managing director but still spent most of his time designing posters. He retired in 1986. Pulford is responsible, either through his own artwork or design, for several hundred posters, some for classic films such as the ones already mentioned plus “Edge of the World”, “The Importance of Being Earnest”, “Genevieve”, “Reach for the Sky” and “A Night to Remember”. He is, without doubt, the most important force in British film poster design from the mid-1940s to the early 1980s.

The pressbook is in very good folded condition