International Marketing by Philip R. Cateora and John M. Hess 1974 Textbook
International Marketing by Philip R. Cateora and John M. Hess 1974 Textbook
International Marketing by Philip R. Cateora and John M. Hess 1974 Textbook
International Marketing by Philip R. Cateora and John M. Hess 1974 Textbook

International Marketing by Philip R. Cateora and John M. Hess 1974 Textbook

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Ship to United States : $5.50
Total : $13.50
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  • Condition : Used
  • Dispatch : Next Day
  • Brand : Irwin
  • ID# : 139762739
  • Barcode : 9780256016383
  • Start : Sun 23 Mar 2025 23:04:06 (EDT)
  • Close : Sun 22 Jun 2025 20:46:06 (EDT)
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International Marketing Vintage 1975 Textbook
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Description
Item: A 1975 hardcover copy of the third edition of International Marketing by Philip R. Cateora and John M. Hess.
Manufacturer: Richard D. Irwin, Inc.
Condition: Used, acceptable condition.
-The Good: The front and back covers are clean and in good shape. The binding is nice and tight with no loose or missing pages. The pages show little to no signs of yellowing from age.
-The Bad: Being that this book was used by a college student at one time, there is a fair amount of underlining, highlighting, and notes on the pages. There is a price sticker on the front of the book. The spine and the inner edge of the back cover seem to have some kind of staining on it. There is staining on the inner covers.
Measurements: 9 ¼” tall, 6 ¼” wide, and 1 5/8” cover to cover.
Other Information: This is the third edition of this textbook printed in 1975. I don’t know if the information in this book is still valid or not. It would still be a neat vintage textbook to add to a book collection.
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Listing Information

Listing TypeGallery Listing
Listing ID#139762739
Start TimeSun 23 Mar 2025 23:04:06 (EDT)
Close TimeSun 22 Jun 2025 20:46:06 (EDT)
Starting BidFixed Price (no bidding)
Item ConditionUsed
Bids0
Views2873
Dispatch TimeNext Day
Quantity1
LocationUnited States
Auto ExtendNo
FormatHardcover
SubjectBusiness & Economics
Pre-Filled Information
9780256016383 - International marketing
Stock Photo
Title
International marketing
ISBN
9780256016383
Product Category
Books
Format
Hardback
Author
Philip R Cateora
Publisher
R. D. Irwin
RRP
Release Year
1975
Edition
Genre
Synopsis
Cateora and Grahams International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
--This text refers to an alternate Hardcover edition.

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