Benidorm, Spain - Hotel Europa - RP postcard c.1960s

• Postcard

   

• Picture / Image:  Hotel Europa, Belidorm, Alicante, Spain
• Publisher: Foto Marvell, Benidorm
• Postally used: no
• Stamp:  n/a
• Postmark(s): n/a
• Sent to:  n/a
• Notes / condition: 

In 1954 Pedro Zaragoza Orts, the then young Mayor of Benidorm, created the Plan General de Ordenación (city building plan) that ensured, via a complex construction formula, every building would have an area of leisure land, guaranteeing a future free of the excesses of cramped construction seen in other areas of Spain. It is the only city in Spain that still adheres to this rigid rule. Most of the streets in the city are named after places such as Avenida de Uruguay, Avenida del Mediterráneo, Calle Pekín, etc. Avenida del Mediterráneo is a wide avenue that crosses Levante and links the old town with Rincón. Avenida Europa crosses Levante at right angles linking the western city limits with the Levante beach.

Benidorm is connected to the FGV railway line between Alicante (Alacant) and Dénia. The section to Alicante is now converted to tram operation and trams run at least every half an hour between Benidorm and Alicante (see Alicante Tram). Trains run hourly from Benidorm to Dénia (via Altea and Calpe), connecting with the trams at Benidorm station.

Benidorm is popular with tourists from the UK, Ireland, Germany, Belgium and the Netherlands. Benidorm's initial growth in popularity can be attributed to the package holiday explosion, and continues year round, due to the night-life based around the central concentration of bars and clubs. The large number of free cabaret acts that start around 21:00 and continue into the early hours sets Benidorm apart from other similar cities.

The author and Guardian journalist Giles Tremlett identified the city as the birthplace of package tourism in the book Ghosts of Spain: Travels Through a Country's Hidden Past and remarked that culturally the city contradicted conservative notions of National Catholicism that General Franco had espoused.[11] The accessibility of Benidorm to a wider social strata made the town into an ever so easy target for highbrow sarcasm, as by Jani Allan in the Sunday Times in 1990: "These days you just have to look at the numbers of wide-bodied jets bearing wide-bodied holidaymakers to Benidorm to realise that package holidays and airborne cattle trucks make fun in the sun accessible to everyone."[12]

In the 1980s Benidorm developed a reputation for British drunken lager louts and violent binge drinking. This did not happen all year round but mainly in the summer months of July and August.[13] During the 1980s families were put off visiting the city. However today the problem of drunkenness and lager louts has largely gone and Benidorm has mellowed. Now there is a very good police presence in the town which has greatly improved safety and provided for a good atmosphere. Nightlife is very popular and mainly involves cabaret acts and tapas bars.

The town is now very popular with families. Also, more and more elderly people from Northern Europe decide to stay there during the winter. This made 'Benidorm' into something of a synonym for elderly people in those countries, as can be seen in the Flemish candid camera programme Benidorm Bastards.[14]

Benidorm has three major beaches: Playa de Levante (Valencian: Platja de Llevant), Playa de Poniente (Valencian: Platja de Ponent) and Playa de Mal Pas (Valencian: Platja del Mal Pas); all of them have had a blue flag since 1987, the maximum quality standard recognised by the European Union. The Gran Hotel Bali, a four-star hotel located in this city since 2002, is a 186-metre-tall building which stood as the tallest skyscraper in Spain for five years, until it was surpassed by the CTBA towers in Madrid and Intempo, also in Benidorm.

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Text from the free encyclopedia WIKIPEDIA may appear below to give a little background information (internal links may not  work) :

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Benidorm (/ˈbɛnɪdɔːrm/; Valencian: [beniˈðɔɾm]; Spanish: [beniˈðoɾ]) is a city and municipality in the province of Alicante in eastern Spain, on the Mediterranean coast.

Benidorm has been a tourist destination within Spain since 1925, when its port was extended and the first hotels were built. However, the real "boom" of Benidorm as a coastal resort did not happen until the 1950s, when it became a famous summer destination for people coming from inland Spain, especially Madrid. Today it is known for its hotel industry, beaches and skyscrapers and receives as many or even slightly more foreign tourists as Spanish ones. According to the 2014 census, Benidorm has a permanent population of 69,010 inhabitants, making it the fifth most populous town in the Alicante province.[3]

The town is divided into five parts: Poniente (Ponent or 'sun setting') and Levante (Llevant or 'sun rising'), each fronted by a beach of the same name; the old town (also called El Caste l); La Cala situated to the west side of Poniente; and El Rincón de Loix (or El Racó de l'Oix) situated to the east side of Levante. Between the two beaches lies a rocky promontory and the port.

The old city occupies the promontory and the area immediately inland, while most of the hotels occupy the more recently developed sections inland from the two beaches. A few miles from shore is an uninhabited island which provides a dramatic centrepiece to the seascape.