Target Smart - Database Marketing for the Small Business Paperback

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This listing is for Target Smart: Database Marketing for the Small Business Paperback.  

ISBN-13: 9781555713843

Publisher: The Oasis Press

Publication date: First Edition - 01/28/1996

Series: Successful Business Library Services

Pages: 181

"TARGETSMART provides the reader with the fundamentals of database marketing. The presentation of key concepts is straightforward and focused on small businesses, offering plenty of examples. Most small businesses can benefit greatly from the implementation of database marketing. This book provides a great starting point".--excerpt from the Foreword by Dr. Philip Kotler.

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