Competing on Value Hardcover by Mack Hanan, Peter Karp Book

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This listing is for Competing on Value Hardcover by Mack Hanan, Peter Karp.  

Hardcover: 150 pages

Publisher: AMACOM (April 22, 1991)

Language: English

ISBN-10: 0814450369

ISBN-13: 978-0814450369

Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. 

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