A Preface to Marketing Management Textbook by J Paul Peter & James H Donnelly Jr

Detailed Condtion : What You See Is What You Get! (WYSIWYG) I DON'T use STOCK IMAGES, so what you see in the photos is the actual item you will receive. All items are in Very Good to NEW condition as noted in the listing. See my photos and listing details for additional information!

This listing is for A Preface to Marketing Management Textbook by J Paul Peter & James H Donnelly Jr.

Softcover

ISBN 10: 0256202818  

ISBN 13: 9780256202816

Publisher: Irwin, 1997  

"Preface to Marketing Management," 7e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The seventh edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Thanks for checking out all of our various treasures!  We have many similar items by similar artists, so make sure you search our store and combine purchases for additional discounts and savings on shipping!  We also have a ton of stuff not listed yet, so if you're looking for a specific title or additional artist items, please inquire as we may have it sitting here someplace or can easily find it for you!  Thanks again for the visit and good luck in your "Treasure" search!