Originally Posted by
BillAlexander
First, I am new and am very thrilled that such a place exists which will certainly become the number one auction site very soon.
I think, as with every business, it is up to us to collectively promote our business in the exact same way as we would do if our site was just an independent store online or on a street in some city. It is up to us to bring people in the doors.
One thing that I think may help is a worldwide campaign where for a small fee eBid gives each individual seller promotional material such as a large postcard, or business card or a flyer in which one side will have only eBid's logo and tag line and on the other side each individual store selling their stuff but very cleverly making it known in the advert to "come to eBid...where savvy shoppers shop" or some other tag line whatever that may be.
Also, there are soooooo many free classified ads online. Why not take advantage of the two biggest ones: Craigslist and Kijiji (which unfortunately have Feebay hands in both these venues - but, regardless). Everyone should make simple ads with the eBid logo somewhere and a link back to your store or to your auction. Think about that! You are cruising the classifieds looking to buy something and you "constantly" see "BUY IT AT EBID" over and over again. Power of suggestion. They say, if the brain sees something seven times familiarity gets created. Also, after the 64th time, the person is more than likely to make a positive response.
We need to constantly point people back via other venues also...many people in here suggested Facebook, Myspace etc...very good. There are way more things we can do. Others suggested electronic signatures in their emails. Great. More....???
Also, each individual can keep on posting up and handing out their own business cards or other advertising material often - making sure that the eBid logo is always somewhat front and center. Don't forget we are eBid. We are part of the brand. When you move into the Trump Tower, you are not living in just a suite in Manhattan. You are living in Donald Trumps world. In his brand. It's a different ballgame. WE ARE EBID!
Another thing we should collectively do is write a book and get it published with a title along the lines of "Selling on eBid" etc... I bet that even the "Books for Dummies" people would release it. Not only will people buy the book but that book will create intrigue for people looking at ways to sell online. Why should eBay be the only option? People, whether buyers or sellers, will remark that "oh, there is another option". And, when the books hit the shelves, that, in and of itself is advertising.
One of the cheapest forms of advertising for a large company like eBid is to maybe take out TV adverts at night time...very very very late in the evening. Alot of commerce takes place at night with all those infomercials running so why not ad some intrigue for eBid. People will remember. People will get online and see what the eBid commercial was all about. People will talk about the TV ad the next day. "Hey, do you know anything about eBid?", they'll be asking their friends.
Let's do this people!
Let's make the executives at Feebay aware of the fact that David may indeed topple Goliath very soon.
I wish you all well
Bill Alexander