Afternoon everyone,
Just a quick note to let everyone know the latest goings on behind the scenes.
We've taken on design firm 301.co.uk on a 3 month basis to undersee the redevelopment of the entire eBid identity from logo to website design, functionality, useability and language flow. We are currently about a month into the project and we can't wait to get the new site up and live. Our design has always been our main downfall and this is the first time we have employed professional designers to help us. Before now we have not had the revenue to do this and everything has been done in-house (well... by me!). The first main change I am looking for is the frontpage, this is where people first land and a huge percentage of the overall perception of a business is made within the first few seconds, we want to and will get this right. We need users to feel at home, welcomed, interested and to be able to find what they are looking for quickly and simply and to make the purchase process as smooth as humanly possible. I hope our new design will get fix our achilles heel once and for all and let the handbrake off our growth rates.
We have been doubled our monthly advertising spend from around June and have increased the number of keywords we are bidding on on Google by 2100% since June, rising around 2000 per day at the moment. We are targetting buyers and bidders as a priority and are seeing numbers of bids rise daily.
We have invested around another £10,000 in computer hardware to make us faster, more stable and with a larger capacity for growth. As we grow we will invest more and more to cope with demand but as many of you know we do not have any large financial backers as yet and all investment is based around our income, the more we take in the more we can spend on advertising, computers, design, support staff.
This isn't to mention all the website functionality changes that we have in the pipeline, these are too numerous to mention but some will start to appear within the next few weeks, these changes aren't related to our new design and will be placed live once fully tested and deemed ready.
Myself and Mark would like to thank from the bottom of our hearts everyone who has stuck with us and remained positive through the "slower" times and we hope the upcoming changes will prove worth it.
Gazza.