Originally Posted by
Juliebabe25
The thing is. it would not cost ebid much or anything to change the name.
No massive advertising campaign is needed, as it could be handled through the blog and the newsletter and a commonly used practice of keeping the old domain name going with a link on it to say that we have now changed our name to .. XYZ
Also some of you have said that not many companies have changed their name successfully.
As I said here in NZ we had about 10 insurance companies with long old fashioned names, now they all have catchy 6 letter names and they are all still going.
I would be willing to bet that the same phenomenon has happened all around the world..