Originally Posted by
Juliebabe25
First of all let me congratulate Mark on the ebid blog he is doing, its full of some very good articles and seller stories etc.
But I would like to suggest that they take a look at the newsletter.
Every time I get one the first thing I see is "Upgrade to Seller plus" for only $xx.
Well I already am a Seller+ and have been since soon after I joined ebid.
It sort of puts me off.
My suggestion is to produce 4 newsletters.
The one million or so ebid membership can be divided into 4 groups
Seller+
Seller
Buyer
And non active members (those with no listings)
So divided the membership database into those 4 categories and send a different newsletter to each group.
Seller+ could get articles by Deanosaur and Kreative on how to improve their listings
Sellers could get the same and half way down the newsletter an offer to upgrade to Seller+
Buyers could get a newsletter aimed at asking if they have thought about selling on ebid and what to do.
Non active members could be advised how ebid has added more features over the years and emphasize the low fee structure and suggest that they try listing again.