you hit the nail on the head there, thinking like its 1990 and you need to put up posters and pay for media advertising is just silly, take the modified car market as an example, in the uk numerous car related magazines have folded or suspended publication in the last year due to readership dropping off, everyone is using internet forums to share knowledge and sell parts now, lost of forums have sections for posting ebay links, what you need is to offer those forums something to get them to use ebid like a plugin of some sort to run their for sale sections give people a real reason to use ebid.
it just needs to become something unique and clever rather than an ebay alternative without the traffic
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