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Best Regards to all, David
Go n-éir?* an bóthar leat!
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I do hope you will share your expertise. I have no experience in sales and find any help and advice useful.
I also meant to say to kedo that I have visited your blog several times and I think your reference tools will be a valuable resource for collectors and will mean that they return again and again. In fact my last visit inspired me to add something to my "to do" list for the blog - I thought I could provide a translation list/dictionary for patchwork terms in French and English. Many of my customers buy books/patterns in English (as there aren't that many in French) and they ask me face to face what things mean but I could broaden that out further on the web. Again I would hope it would be something readers could refer to as often as they needed to. I haven't done it yet as it will be quite a piece of work but I will get round to it! So - thanks for the inspiration!
Four parts of a sale. I'm no expert by the way.
Opening
Qualification
Pitch
Close
10/10 for this thread kimbo. I'm certainly enjoying reading all the blogs.
Gill (pronounced Jill) "Have nothing in your house that you do not know to be useful, or believe to be beautiful" William Morris 1834 - 1896
That must be an incentive for me to write more
Go for it meebo! Nothing to lose and lots to gain!
Gill (pronounced Jill) "Have nothing in your house that you do not know to be useful, or believe to be beautiful" William Morris 1834 - 1896
It's the 'master class' bit that gave the wrong impression I suppose. In no way am I offering a master class. I'm investigating and experimenting with things I know very little about.
In case it's of any interest here's an outline of what I was trying to find out from my blog/blogs.
First question -
Would a blog stuffed with specialist info of any type (but in this case vintage tin toys) attract traffic via Google et al? Would it rise to the first page of search etc. Perhaps, if you have more knowledge of the internet you would say the answer is self evident. The thing is I didn't have a clue, never tried before, so I thought I'd give it a go (remember I've got a background in science not IT).
Second question -
Would an 'altruistic' sharing of specialist information make people more likely to click on my links to go and take a look at my listings etc? It's altruistic in the sense that your work is available for free although, obviously, you hope to gain from the traffic. Remember, the traditional format for this type of information is a book. Books on specialist areas, of collecting for instance, are notoriously expensive.
So far the answer to both these questions seems to be yes. Traffic to relevant sections of my vintage toy store is well up and sales too.
It doesn't take much imagination to see that what I've done so far can be replicated ad infinitum and used to generate traffic - Collecting Wade Whimsies, Collecting Beswick, Collecting X, Collecting Y etc., etc.
I could go on for ages about other factors that can slot in very neatly with this 'approach' (for want of a better word). Linking to Picassa, for instance, and using your old auction photographs to build up a database of reference pictures or perhaps copying in old trade catalogues for people to refer to.
Last edited by kedo; 25th February 2012 at 10:39 PM.
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