Indeed - I certainly don't buy from scruffy listing on e*** either! For me - it's listings in multi-colour inks and huge letters (as if they know they shouldn't use capitals and thought they'd try huge lower case instead). I just can't be bothered to read it. Don't start me off about endless lists of "terms and conditions" that are not worth the paper/screen they are written on....
So there are a few things we should avoid as eBid sellers...