I've pumped for this before. Someone who knows about marketing and not someone doing it as a sideline to making the tea. There must be tons of people with marketing degrees around (my nephew included) that would jump at the chance to use their qualifications and get something on their CV other than 'Worked frying burgers in McDonalds'.
I appreciate it is easy to sit here and spend eBid's money, but they are really weak in this area and need to seriously look at what they can do to improve things.
Even the newsletter does not make it once a month, and the rare mailshot is so out of date it is embarrassing - in fact, all their communication could do with an overhaul.