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Thread: Four parts of a sale! Anybody know?

  1. #1
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    Default Four parts of a sale! Anybody know?

    There truly are 4 parts to a sale. Does anyone have a clue what they are? I'm not talking about any parts of the administration end I'm talking actual selling. These 4 parts hold true in life also.
    DZAMBO, I would love to hear from you first.

  2. #2
    Forum Diehard Naturelady's Avatar
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    Default Re: Four parts of a sale! Anybody know?


    Here are two anwers I found:


    1. Generate inquiries


    This means getting people to contact you. Typically this is done by offering something of value in exchange for contact information.
    For my business, I offer a free newsletter. If people go to my main website, I also offer a free white paper. In both cases, they have to give me some contact information before they get the freebie. I also provide a contact form and phone number for “hot” leads who are ready to talk business.
    I get many inquiries every week. Most can’t afford my services. But a few are high quality and good candidates for future business.
    2. Follow up

    After you’ve delivered the freebie or provided whatever information you have promised, it’s time to schedule your follow-up, usually either by email or phone.
    Because you are responding to someone’s inquiry, it’s not a cold call. You have a valid reason for making contact and have an opportunity to gauge how serious the person is. Are they just gathering information? Do they need your services immediately? Or are they somewhere in between?
    The most serious are your sales leads. Everyone else is a prospect. You will want to spend more time on sales leads than prospects.
    3. Nurture leads

    This is the step most people are tempted to skip.
    Like every other person selling a service, you want to make a sale right away. But while a few people will hire you immediately, most will not. Their interest needs to be nurtured until they’re ready to buy.
    You should store all contact information in a database, which could be a simple customer relationship management system like Highrise or a desktop-based program such as ACT!.
    Find ways to regularly communicate with your leads. Over time, they will become more familiar with you and more comfortable with the idea of hiring you. People always prefer the familiar over the unknown.
    There are many ways to nurture leads. You can send news or information they might be interested in, make additional offers for low-cost or introductory services, connect with them socially, and even seek their advice from time to time.
    4. Close sales

    This step is self-explanatory. A potential customer needs your service. You provide a quote or estimate, answer questions, overcome objections, and eventually close the sale.
    This is your end game, the goal of your efforts. And if you’ve set up a good lead generation system and kept your sales funnel consistently full, it will actually be the easiest step in the process.

    1. Greeting and rapport: Hopefully, with your customer-profiling tools, you’ve already identified a prospective customer that fits with your business. Now, schedule a face-to-face meeting. Be polite and courteous, make the customer feel at ease and try to observe the customer’s behavior and needs. A non-aggressive, non-threatening introduction will make the customer comfortable enough to move into a deeper conversation or a meeting.2. Mutual agreement: When planning to meet with a customer, agree on a time and place to meet. Come to the meeting with a mutually defined agenda and stick to it. Ask for or offer options rather than telling the customer what he or she should do.

    3. Pain: Get permission to ask questions that will help you identify the customer’s pain or need. Questions such as “How long?,” “How often?,” “What have you tried?” and “Do you want to change?” will give you important answers. Listen for clues of pain in dollars, which will help you with the next step.

    4. Budget review: When it’s time to talk budget, establish a cost range based on the customer’s pain. Review the pain issues with the customer using sales tools such as a PowerPoint presentation or a chart. Do not assume that the cost of your service is too high. Ask the customer if the range you provide is feasible. If not, find out what is and adjust your service plan accordingly.

    5. Decision and authority: Depending on the type and size of the prospective customer, there may be a protocol for making purchasing decisions. Find out who else is involved, what the process entails and what needs to happen to make the sale. Be prepared to present your proposal to a committee or group of people.

    6. Fulfillment and presentation: For the formal presentation, begin with a review and an agreement on the issues discussed and make the return on investment clear. Be ready to answer questions. Find out from the customer when would be a good time to follow up.

    7. Post-sale activities: The selling process does not stop with the sale. If the customer accepts your presentation, thank him or her and eliminate any chance for buyer’s remorse by executing the plan, following up and covering any additional details.

  3. #3
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    Default Re: Four parts of a sale! Anybody know?

    Quote Originally Posted by Naturelady View Post

    Here are two anwers I found:


    1. Generate inquiries


    This means getting people to contact you. Typically this is done by offering something of value in exchange for contact information.
    For my business, I offer a free newsletter. If people go to my main website, I also offer a free white paper. In both cases, they have to give me some contact information before they get the freebie. I also provide a contact form and phone number for “hot” leads who are ready to talk business.
    I get many inquiries every week. Most can’t afford my services. But a few are high quality and good candidates for future business.
    2. Follow up

    After you’ve delivered the freebie or provided whatever information you have promised, it’s time to schedule your follow-up, usually either by email or phone.
    Because you are responding to someone’s inquiry, it’s not a cold call. You have a valid reason for making contact and have an opportunity to gauge how serious the person is. Are they just gathering information? Do they need your services immediately? Or are they somewhere in between?
    The most serious are your sales leads. Everyone else is a prospect. You will want to spend more time on sales leads than prospects.
    3. Nurture leads

    This is the step most people are tempted to skip.
    Like every other person selling a service, you want to make a sale right away. But while a few people will hire you immediately, most will not. Their interest needs to be nurtured until they’re ready to buy.
    You should store all contact information in a database, which could be a simple customer relationship management system like Highrise or a desktop-based program such as ACT!.
    Find ways to regularly communicate with your leads. Over time, they will become more familiar with you and more comfortable with the idea of hiring you. People always prefer the familiar over the unknown.
    There are many ways to nurture leads. You can send news or information they might be interested in, make additional offers for low-cost or introductory services, connect with them socially, and even seek their advice from time to time.
    4. Close sales

    This step is self-explanatory. A potential customer needs your service. You provide a quote or estimate, answer questions, overcome objections, and eventually close the sale.
    This is your end game, the goal of your efforts. And if you’ve set up a good lead generation system and kept your sales funnel consistently full, it will actually be the easiest step in the process.

    1. Greeting and rapport: Hopefully, with your customer-profiling tools, you’ve already identified a prospective customer that fits with your business. Now, schedule a face-to-face meeting. Be polite and courteous, make the customer feel at ease and try to observe the customer’s behavior and needs. A non-aggressive, non-threatening introduction will make the customer comfortable enough to move into a deeper conversation or a meeting.2. Mutual agreement: When planning to meet with a customer, agree on a time and place to meet. Come to the meeting with a mutually defined agenda and stick to it. Ask for or offer options rather than telling the customer what he or she should do.

    3. Pain: Get permission to ask questions that will help you identify the customer’s pain or need. Questions such as “How long?,” “How often?,” “What have you tried?” and “Do you want to change?” will give you important answers. Listen for clues of pain in dollars, which will help you with the next step.

    4. Budget review: When it’s time to talk budget, establish a cost range based on the customer’s pain. Review the pain issues with the customer using sales tools such as a PowerPoint presentation or a chart. Do not assume that the cost of your service is too high. Ask the customer if the range you provide is feasible. If not, find out what is and adjust your service plan accordingly.

    5. Decision and authority: Depending on the type and size of the prospective customer, there may be a protocol for making purchasing decisions. Find out who else is involved, what the process entails and what needs to happen to make the sale. Be prepared to present your proposal to a committee or group of people.

    6. Fulfillment and presentation: For the formal presentation, begin with a review and an agreement on the issues discussed and make the return on investment clear. Be ready to answer questions. Find out from the customer when would be a good time to follow up.

    7. Post-sale activities: The selling process does not stop with the sale. If the customer accepts your presentation, thank him or her and eliminate any chance for buyer’s remorse by executing the plan, following up and covering any additional details.
    Nope!

  4. #4
    Forum Diehard Naturelady's Avatar
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    Default Re: Four parts of a sale! Anybody know?

    Did you mean this kind of sail?

    The four edges of a sail are likewise independently named.
    The foot, as in a triangular sail, is the bottom edge of the sail, which runs roughly parallel to the deck. The foot is often attached, at the tack and clew, to a boom; if no boom is present, the sail is said to be "loose-footed."
    The head is the upper edge of the sail, and is attached at the throat and peak to a gaff, yard, or sprit.
    The luff is the forwardmost vertical edge of the sail, which runs along the mast.
    The leech is the aft vertical edge of the sail.

  5. #5
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    Default Re: Four parts of a sale! Anybody know?

    Quote Originally Posted by Naturelady View Post
    Did you mean this kind of sail?

    The four edges of a sail are likewise independently named.
    The foot, as in a triangular sail, is the bottom edge of the sail, which runs roughly parallel to the deck. The foot is often attached, at the tack and clew, to a boom; if no boom is present, the sail is said to be "loose-footed."
    The head is the upper edge of the sail, and is attached at the throat and peak to a gaff, yard, or sprit.
    The luff is the forwardmost vertical edge of the sail, which runs along the mast.
    The leech is the aft vertical edge of the sail.
    No, just the four parts. Your first post pretty much elaborated, but close.

  6. #6
    Forum Saint burgyeb's Avatar
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    Default Re: Four parts of a sale! Anybody know?

    1) Bait em
    2) The pitch
    3) Overcome objections
    4) Close the deal

  7. #7
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    Default Re: Four parts of a sale! Anybody know?

    Quote Originally Posted by burgyeb View Post
    1) Bait em
    2) The pitch
    3) Overcome objections
    4) Close the deal
    Wrong order. Your showing the order for a used car salesman.

  8. #8
    Forum Saint suesjools's Avatar
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    Default Re: Four parts of a sale! Anybody know?

    1) Obtain poison or a sturdy shotgun
    2) Kill the bugger
    3) Dig a hole
    4) Bury the body



    Best wishes for many sales to all,

  9. #9

    Default Re: Four parts of a sale! Anybody know?

    Gonna keep out of Sues way today.

  10. #10

    Default Re: Four parts of a sale! Anybody know?

    This is what i was taught

    Have the right item
    At the right time
    At the right price
    Never give out your name give someones who is on a day off.

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