TV advert cost

[raindropsies]

1 x 30 second advert for itv 1 during the X factor will cost a mere £190,000

The broadcaster is selling 30-second adverts to late buyers for an estimated £190,000 this month. Television industry insiders believe that the figure could come close to £250,000 for the last show in December.

Full story here
http://entertainment.timesonline.co....cle6911693.ece

[bykimbo]

So if that's just for the time slot, I wonder how much a 30 second TV advert costs to *make*. I don't think a shaky youtube video would do, somehow.

[booksforsale]

Making broadcast quality videos or any media production these days is inexpensive. The expense comes in depending on the level you want, or need, to take the production values to.

New technology and the internet has made the whole thing easy and inexpensive from getting equipment to getting personnel.

There is a glut of good personnel, from actors to directors, cameramen, editors etc out there (and I am talking better quality than "ye buy one ye get one free") willing to work for nowt, free, zilch so they have material for their showreel.

Sadly, it is the airtime that is expensive.

[deltadelta48]

During the superbowl the time is more than a million bucks a minute I think. But lots of people see it (but may be too stuffed with beer and pizza to remember it)