I still have library pictures with the old ebid logo on them... this is getting like the Escort... Mk III here we come!
I still have library pictures with the old ebid logo on them... this is getting like the Escort... Mk III here we come!
Madelaine
4 shops for Cats Protection & Prospect Hospice
My Postcard Shop
BK Stamps for Philatelic listings
& Yarnalong for craft patterns
and
Lotzabitz -anything that doesn't belong in one of the other shops.
Lookin to learn What is-does standalone version mean?
Gothicina.
MAHATMA GANDHI - "The greatness of a nation and its moral progress can be judged by the way in which its animals are treated."
My Stores
Gothicina Labels | Gothicina's Web - for eBid Auction Templates & Store Banners.
My Alter egos
Kewtonia Books | Kewtonia's Klutter | Kewtonia Magz
Family
Leadhillsonline | Honehe
Tozcentral | NiffNaff
SynysterChambers | Goldenboys13
Free eBid Banners | Free YDC Teddies | Charity Listings YDC Teddy Templates
Gothicina.
MAHATMA GANDHI - "The greatness of a nation and its moral progress can be judged by the way in which its animals are treated."
My Stores
Gothicina Labels | Gothicina's Web - for eBid Auction Templates & Store Banners.
My Alter egos
Kewtonia Books | Kewtonia's Klutter | Kewtonia Magz
Family
Leadhillsonline | Honehe
Tozcentral | NiffNaff
SynysterChambers | Goldenboys13
Free eBid Banners | Free YDC Teddies | Charity Listings YDC Teddy Templates
Oh no ....... runs off to look for purple and green felt tip pens to colour in her T-shirts and car stickers !
Click on the banner to visit my pottery store!
Becky's Hoard Books
Becky's Hoard Stamps
Becky's Hoard Kitchenalia
Becky's Hoard Brocante
You can join eBid :- HERE
I agree, even a small change means a lot of redoing. But would be worse if something like the email or website address changed. Then everything would have to be discarded. This way, if someone hands out cards with the old logo, does not change the link,etc and ebid.net, it is no big deal, people will still find us.
I can never understand the need for constant rebranding. Companies spend a fortune advertising (not eBid obviously ) to get their brand recognised in the market and then totally change it so it is unrecognised again. Not only is that cost of previous advertising wasted but all new stationary with new letterheads is needed, building and vehicle livery has to be redone, anywhere the brand appears has to be updated along with all advertising literature and materiel. They then need a new advertising campaign to establish the new brand image. An enormous outlay for a backward step.
Last edited by astral276; 22nd August 2009 at 10:32 PM.
You can't? I always thought it was bleedin' obvious.
I mean, visualise the alternative: you hire a consultancy to see if you're doing the right thing. They say, yeah, it looks fine as it is, the customers recognise it, it ain't broke, don't fix it, and here's our invoice for tuppence ha'penny!
Not gonna happen, right?
However, I'm really saddened to see that smart guys like Gazza and Mark have been suckered into this pit.
Anyone here noticed how Norwich Union are doing their best to get rebranded? Aviwhat? Way to stick out from the crowd, eh... I don't think.
Remember how Thomas Cook threw away 100 years of instant brand recognition by changing to... can't remember. They've seen the error and returned to their old name, but how much cash did that escapade cost them?
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ICI did a similar exercise back in the 1960's, all that changed was the logo colour from blue to black, I wonder how much was paid in consultancy fees for that!
Ken
For low cost Prints and Affordable Originals just Click the Logo
and check out my other stores
Ken's Cave
Fantastic Fotos Store
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