
Originally Posted by
pearlygirl555
Eliminating the front-end salesman is a false economy, in my view. GM will still have to maintain mechanics and service departments, and the salesperson who gets the dealership/customer relationship off to a good start is a key piece of that puzzle.
Vehicle purchases are not as straightforward as plugging variables into an order form, for many people. I used to sell for a large Chevy dealership, and when I consider the transactions I was a part of, I can only think of a few people who would probably have been happy buying a car as an online transaction. Car & Driver, Automobile and some of the other magazines have had editors purchase vehicles from the 'bay motors, and each of their resulting editorial pieces were full of pros and cons to the transaction. The editors generally concluded that they got the car they wanted, but with the caveat that they are industry professionals and really knew what they were looking for. The stories always warned that the average person faced a lot of pitfalls when buying a vehicle online, even if they were already familiar with online purchasing.
When I sold Chevys there was a saleslady who had been at that dealership for more than ten years, and her business was exclusively repeat customers. She topped the sales board every month. I can't see how eliminating people like Marlene will benefit them in any way.