Just a few thoughts...
Well, just as Black Friday is a consumerist frenzy of shopping and buying here in the U.S., so is the attention given to Cyber Monday. Whether you personally buy into it or not (I know, bad pun) there are a large enough population of buyers that do, and from a business perspective what matters is what the buyer perceives.
I know it's way too late to start a marketing campaign, but perhaps something could still be done in addition to the 1 pound auctions (those are just too expensive for us poor cousins across the pond
to jump on the Cyber Monday bandwagon?
To be most successful I think any organized campaign like this or the 1 pound auctions, etc. really needs the support of eBid (Mark and Gazza) including front page and top of page banners, etc.
Anyway, as I said, just a few thoughts...