PR Story - ABBA

[damian_steele]

Why? The PR company are there to have the ideas and put them into practice. That's what they are paid for.

So you don't see the value of having interviews with, or comments from, "real eBid users" or perhaps involving the loyal users in the promotion of the site?

If the PR company merely produce pieces which do not actually include the input of any eBid users, how long do you think it'll be before someone else notices and uses that against eBid?

"Daily Blog News: eBid employed XYZ PR Firm of London to produce their latest advert but gave strict instructions not to actually ask the users of their site for their opinions. Why do you think that is, folks?"

A little bit of positive interaction can go a long way, not just for use in advertising, but also in building up user satisfaction, loyalty and confidence.

[ToyCrazyUK]

I see what you mean, Damian - we need a balance between stories with tenuous links eg the ABBA story which is not really anything to do with eBid, but succeeded in getting a mention for it, and stories directly relating to eBid. eg this story I saw on the BBC website yesterday:
http://helpdesk.ebid.net/showthread.php?t=98167 - that could have been an interview with our Ken!

It would be good to have a PR thread or forum which the PR company read and we can post ideas of things we are doing which may be interesting enough for a story.

Not sure how PR companies work - do they do want they can to get eBid mentioned as much as possible, or do they just do something like promise 1 press release a month?

[nykmedia]

Not sure how PR companies work - do they do want they can to get eBid mentioned as much as possible, or do they just do something like promise 1 press release a month?

It depends entirely on their fee structure and the budget they have from whichever company employs them.
Where's Max Clifford when we need him?!

[Gothicina]

Mark's in this version too.


http://voselegis.blogspot.com/2007/1...o-por-los.html

[madelaine]

and that one has a link to ebid not just a mention

[ToyCrazyUK]

Has the PR company done anything since this - it was over 2 months ago! Could have done with something before Christmas.