The personal Ebid store names can sometimes be difficult for customers to remember. For eg, http://uk.ebid.net/stores/Arts-Banquet-CDs
What can be helpful for potential customers is to purchase a domain name for your EBid store which I've done - www.artsbanquet.info so that they are easier for peeps to remember and to place on your personal marketing material.
Godaddy does really cheap domain names, so it's worth checking them out. You can get domain names from there for between 50p to £4.50 per year. I kid you not!