eBay has advertised its auctions, e.g. on television and even at bus shelters. You can even earn Nectar points by buying (fixed price/BIN) from eBay through the Nectar portal. So it is up there with the likes of Sainsburys, Dixons, Debenhams, Comet, Avon and Weightwatchers. Whatever else one might think about eBay, it knows how to market itself and has become a household name alongside the other names. It doesn't even really need to do much advertising now as it is so well established. "Bought it on eBay" you might hear in the pub or wherever, but "Bought it on eBid", less likely.
In the early days when the Internet was young and eBay was revolutionary, it may have been different - but that was then and this is now. Other auction venues come and go - some still linger but never hit the big time.
eBid has never really capitalised on eBay's greed and own goals. I have been with eBid for some years now but the big breakthrough has still not manifested itself. A pity, real competition would benefit all auction sellers and buyers alike. Possibly the imminent revamp will herald a new dawn for eBid. I hope so.
Perhaps eBay is just too well established to be challenged unless it is by some dynamic entrepreneur with deep pockets, but then "it wouldn't be eBid" I hear someone say.
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Originally Posted by CRUSALES
