Currently lip balm is listed as follows:
Health and beauty > Make up and cosmetics > Lip balm
Personally I would not class lip balm as a cosmetic, nor a make up.
I would class it as a skin care product and feel it would be better suited in the following
Health & Beauty > Face & Skin Care > Lip Balm
Could you also add the following
Health & Beauty > Creams & lotions > Body Lotions and creams
You have lotions and creams for the face and hand but not the whole body which a lot of lotions are suitable for