I was merely correcting your seeming impression that the text you referenced was produced by eBid and represented their views.
Your following points were valid. I have always assumed though that eBid's owners want the site to flourish. To that end they would have looked at what advertising they felt to be effective and affordable - and would continue to do so. I'm sure they would love to be as financially secure as eBay and flood the advertising market; maybe if they fleeced their users as eBay do then they would be.
eBid has survived in a market where many others have tried and fallen by the wayside - so they must be doing something right.